This Business of Music Marketing and Promotion (This Business of Music

Author: Tad Lathrop
Edition: 2nd
Binding: Hardcover
ISBN: 082307711X

This Business of Music Marketing and Promotion (This Business of Music: Marketing & Promotion)

The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. Download This Business of Music Marketing and Promotion (This Business of Music: Marketing & Promotion) from rapidshare, mediafire, 4shared. br>
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply-create a marketing plan, know your copyrights, be familiar with the laws of commerce-but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.

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